The discovery report is available on the project team’s staff resources site.
The Discovery phase of the website redesign project has officially concluded. Feel free to peruse NewCity’s Discovery Report, which outlines their findings from their onsite visit, one-on-one interviews with some key stakeholders, discussions with the core project team, an intercept survey, and analytics. They tease out some of the characteristics that make RUL’s different units unique, as well as what unites everyone, and what some of our biggest challenges will be as we move forward with this project.
We’re excited to be starting audience research this month. Over the next ten weeks, NewCity and the RUL project team will be working with local teams and directors to survey and interview our user groups, define the brands and goals for each campus, and move toward a baseline understanding of what our users need and how they behave. While we’d love to be able to meet face-to-face with our users, we’re not letting COVID-19 slow our progress—we’re working with NewCity to develop a robust research plan that we can deploy entirely online.
To help coordinate, conduct, and analyze this research, we’ve formed a Local Library Owners team, an augmented version of our core project team. We’re happy to welcome John Gibson, Samantha Kannegiser, Angela Lawrence, Amber Judkins, Christie Lutz, and Victoria Wagner to the project.
Audience research doesn’t apply only to our external users; we’ll be working with the RUL audience as well. As we develop a web presence that has room for more “local flavor,” we need to be sure to empower local content editors to create and contribute content and design that works best for their units. Our new site will employ a component-based system that will allow local contributors flexibility and ease in creating and customizing local content while keeping the site sustainable for the central technical team.
The project team continues to meet bi-weekly, with additional meetings now being added as we begin the next period of intense focus on audience research.
You’re welcome to reach out anytime with questions or comments. Send us an email: webservices@rutgers.libanswers.com
