Category: Rutgers University–Camden

Faculty and staff news from the Paul Robeson Library at Rutgers University-Camden.

  • Ex Libris Implementation Project Update – July 2018

    quicksearch logo
    The team is planning to visit each campus where we will hold open Q&A sessions. This will be an open forum where you can bring any questions or concerns you have about QuickSearch, Alma, or related processes.

    After much planning and preparation from all of the Libraries, QuickSearch and Alma went live on June 5. It’s so hard to believe that we are already almost four weeks past go live! The implementation team would like to thank everyone for your hard work in making go live a success. Each and every person in the Libraries has helped move us forward, be it by serving on a working group, attending a training, or by submitting a help ticket to point out a concern. We couldn’t have done it without you!

    Of course, we also continue to experience bumps along the way, but this is expected with an implementation this large. The team has spent much of the time since our last post focused on those bumps… addressing critical post-go live activities, implementing fixes, and responding to help tickets. In addition, we are reviewing our lists of known issues and possible future improvements in order to prioritize items for completion. The website will be updated with this information as soon as the process is complete.

    The team is also planning to visit each campus where we will hold open Q&A sessions. This will be an open forum where you can bring any questions or concerns you have about QuickSearch, Alma, or related processes. Be on the lookout for an announcement about dates in the very near future. Your feedback is critical and we really hope that you will join us.

    Lastly, as Tao steps away from the team, I would like to thank him for his contributions to the group and to the project. I know that we will all miss working with him as we continue to forge ahead.

    Abbey

  • This Month in the Agenda – July 1997

    Twenty-one years ago, all hands were on deck as the Libraries were gearing up for the implementation of a new library system. Sound familiar? Here’s a snapshot of the Agenda from July 1997.

    With a Little Love from Our Friends
    Agenda July 1997
    Merit awards for 1997. See any names you recognize?

    Below are some notes we recently received from members of the Friends of the Rutgers University Libraries. We thought you might like to see them too!

    Letter #1

    Yesterday (Sunday, May 25th) I walked in the rain to the Alexander Library. Absolutely everything was closed – the caravans at the bus stop, the food shop further up, clearly all the teaching buildings. I met not one person on College Avenue.

    But the library was open, and there were people going in and out, using it.

    We get a publication from the Library of the University of Michigan, which announces the library to be the center of the university. Truly, I believe yours is, and truly I thank you for acting as though it is!

    Letter #2

    I have been a Friend of the Library for several years….

    I continue to actively use several branches of the Library on a regular basis. I have been particularly impressed with the caliber of the reference librarians at the Dana Library. It has been a satisfying association for me.

    Thank you for your assistance.

    The Agenda 19, no. 13 (July 6, 1997)

    LIS Teams, Assemble!

    We have had a wonderful response to the several calls for people to become involved with the training program for the new LIS coming later this summer. Nearly seventy people from all over the library system have volunteered to participate in some aspect of the training program.

    We have compiled all the information from the completed “LIS Training Committee Questionnaires” returned to us by the volunteers and have worked with each of the LIS Implementation Chairs to place volunteers into the training teams for the Circulation/Reserves, Cataloging and OPAC modules. The remaining teams, Acquisitions/Fiscal Control and Serials Control, will be announced shortly.

    Based on volunteer’s questionnaire responses, each team will be divided into smaller working groups to write documentation, develop scripts, test scenarios, conduct sessions and assist trainees at the computers.

    The Agenda 19, no. 13 (July 6, 1997)

    Connie Abroad

    Partially funded by “Chun Hui Plan,” a government grant from China, Connie Wu at LSM went to China for a lecture tour in June. She and four presenters from other universities and information companies visited three top ranking universities in China: Fudan University, Zhejiang University and Hangzhou University. Connie presented three topics: (1) Internet Overview and Its Applications and Resources; (2) Electronic Publishing and Its Impacts; and (3) Challenges to Librarianship. More than 400 academic and public library directors and librarians from several provinces attended these workshops. Since her presentations interested the audience Connie has already received several invitations for next year’s lectures after she came back.

    The Agenda 19, no. 14 (July 20, 1997)

  • Sunsetting the Library Catalog Committee

    LCC wordle
    The LCC began as the Public Access Committee when the Libraries were planning to implement the new Unicorn library information system from Sirsi in 1997.

    With the implementation of Alma and Primo, the Rutgers University Libraries bid a fond farewell to the Library Catalog Committee. Recent LCC “emeriti” are: Stephanie Bartz (New Brunswick Libraries, chair), Natalie Borisovets (Rutgers–Newark/Dana), Melissa De Fino (Central Technical Services), Joseph Deodato (Shared User Services), John Maxymuk (Rutgers–Camden/Robeson), Bob Warwick (Integrated Information Systems, retired), and Yini Zhu (Rutgers Biomedical and Health Sciences/Smith).

    The committee began as the Public Access Committee (shortened to PAC) when the Libraries were planning to implement the new Unicorn library information system (LIS) from Sirsi in 1997, which replaced an aging Geac catalog and Innovative (III) acquisitions system. At that time, “PAC” was one of several subcommittees of the LIS Committee tasked with implementing the new system.

    The first meeting of the Public Access Committee was held in April 1997. Although the name of the chair was not recorded in the meeting minutes, in attendance were the following.

    • Emily Fabiano, Alexander Library
    • Harriet Hemmasi, Cataloging
    • Rhonda Marker, Cataloging
    • Tracey Meyer, Database Management
    • Pat Piermatti, Library of Science & Medicine
    • Bob Warwick, Systems Department
    • Mark Witteman, Systems Department (Unicorn systems administrator)

    By fall 1998, Ann Scholz-Crane (Robeson Library) was chair of the group and it was Ann who asked Sam McDonald to place PAC meeting notes on the web. Minutes from October 1998 through the final meeting in July 2017 were made available in Staff Resources.

    In 2000, the committee was revitalized and reconstituted under Harriet Hemmasi, then acting associate university librarian for Technical & Automated Services. It became the IRIS Public Access Committee (IPAC). A new charge was issued and new members were added. Just two years later, in 2002, the charge was once again revised as the committee was moved from technical services to public services under the aegis of Jeanne Boyle, associate university librarian for Public Services & Communications.

    The final major transition for the committee took place in 2011, when the Libraries discontinued the name “IRIS” for the library catalog. The committee, which had been under the leadership of Stephanie Bartz since 2005, received a revised charge and changed its name to Library Catalog Committee.

    During its long tenure and multiple transitions, there have been many, many others who have served on this committee. Thank you, each one!

    Stephanie Bartz and Rhonda Marker

  • Shared and Central Components of the Rutgers University Libraries Service Framework

    With the pending release of Alma and Primo, this seems like a good time to continue the discussion of Frameworks. In March, I talked about the local components of a service Framework. Items described in the ‘Local’ and ‘Local Infrastructure’ rows of the Framework are the aspects of our work that directly relate to our users and include Services and Projects. Services are ongoing and can be described as:

    • Foundation—directly related to finding, evaluating, and using information.
    • Boutique—designed by a small number of stakeholders to serve either a small group of scholars within Rutgers or broader community.
    • Education—for the purposes of this Framework, providing information for a wide range of faculty and students about scholarly communication (beyond Foundation)
    • Consulting—providing recommendations and information directly to an individual or group based on their specific need.

    In addition to the categories of Services, there are also two categories of Projects. Projects are short-term and require extensive expertise. Projects that fall under the ‘Creating’ column are designed to create new Boutique services, and projects in the ‘Innovating’ column are designed to develop new or improve existing Foundation services.

    The local portions of our services and projects are often just the tip of the iceberg. In order for the local units to be successful, there is a lot that goes on behind the scenes. We have seen this first-hand over the last six months during the Ex Libris implementation. The complete Framework includes two additional levels beyond local services: Shared Coordination and Central Infrastructure.

    Framework
    Click the image to download a PDF of the Framework.

    Shared Coordination: Here in the Libraries, teams, working groups, and committees coordinate and prioritize the resources and work of Central Infrastructure. These groups are usually led by a central coordinator and include representation from all of the local units. This structure encourages transparency and equity in how work is assessed and prioritized and ensures that local needs and priorities are fully considered.

    In my April Agenda post, I talked about the results of the Cabinet planning retreat. As one of its primary roles, Cabinet provides high-level coordination between local and central units and develops the Libraries-wide priorities for the upcoming year. In addition to Cabinet, there are several other coordinating groups, including Discovery Working Group, Web Improvement Team, Virtual Reference Group, Collections Analysis Group, and more. These groups are responsible for not only making recommendations for how to prioritize the work, but also for completing approved work as needed.

    Coordination is essential in all complex organizations, but it is particularly important for us since a single Central Infrastructure has to support the unique missions of four local units. The shared infrastructure includes basic organization functions such as budget oversight, human resources, and communications. It also includes library specific functions such as collections, acquisitions, cataloging, and discovery. Server-based information technology including websites, the library system, and RUCore, are also central. In the Framework, central infrastructure is accurately depicted as spanning and supporting ALL areas of service and all types of projects.

    The Framework provides an overview of the components of our services and projects and the dependencies. Through Shared Coordination, we are constantly looking at how best to prioritize and use the Central Infrastructure, but the activities in the Shared Coordination row respond to and reflect the needs and priorities of local services and infrastructure thanks to our planning processes.

    I hope you will take a minute to review the Framework and think about where and how your own work is positioned and how it contributes to or is supported by the other parts of the organization. In an organization as large and geographically dispersed as the Libraries, it is easy to feel like our work is isolated, but the Framework demonstrates the opposite is true. If you have thoughts or suggestions for improvement of the Framework, please let me know.

  • QuickSearch Logo

    quicksearch logo
    Help us select the new QuickSearch logo! Click the image to take the survey.

    Hello all –

    I know I said we’d return to Frameworks this month, but events of the day (or month) have once again intervened. As we’ve seen from recent communications from the ExLibris Implementation Team, we are moving ahead full steam toward the June 1 go live date. I know many of you are preparing for the technical freeze and helping to communicate these changes to our users, but I write today with a different purpose.

    We recently announced that the name of our search interface will be QuickSearch, and I am writing today to invite you to help us with the selection of a graphic to build recognition and visibility for our new service.

    We want your input. You know your users and the Rutgers community – what they

    like and dislike and what works for them.

    We want to use this visual on our website and in marketing materials, so it has to be eye-catching and work in multiple formats. It will be used alongside messaging that emphasizes that QuickSearch allows users to search across our collections with greater efficiency, accuracy, and relevancy. With the help of the ExLibris Implementation Team, we have managed to whittle the options down to a top 7. We need your help to get this down to the final graphic.

    So, with that in mind, please let us know:

    • What would be most appealing to Rutgers faculty and students?
    • What communicates the excitement of QuickSearch most clearly to you?
    • Which graphic most clearly matches your vision of what QuickSearch does?

    Conversely, let us know:

    • What visuals simply don’t work in your opinion?
    • Which ones aren’t clear or don’t match the function of QuickSearch?
    • Is there anything confusing about the graphics? Would you mix and match any elements of the graphics to create a new graphic?
    • Or do you have a completely new concept you would like to share?

    Please click here to let us know what you think of our leading QuickSearch graphics so far. We are in a time crunch, so please get your comments in by Tuesday, May 8 at 5 p.m.

    Thanks in advance! We’ll announce the QuickSearch graphic next Wednesday!

    if you prefer to email your comments, please send them to me or Jessica Pellien.

     

  • What’s Happening around Rutgers? May 2018

    Opening Day at the Rutgers Gardens Farm Market is May 4.
    Rutgers Gardens Farm Market

    Friday, May 4, 11 a.m. – 5 p.m.
    Rutgers–New Brunswick

    Opening day of the farmers market. Stop by for the fun including the Lettuce Festival and cooking demonstration. See which of your favorite vendors are back and who is new. Click here for more information.

    BOS
    The Black Organization of Students Celebrates their 50th anniversary on May 5.
    Kick Off Celebration: Reflections on the Founding of BOS

    Saturday, May 5, 5 – 9 p.m.
    Paul Robeson Campus Center – Essex Room
    Rutgers–Newark

    The Black Organization of Students Alumni Association (BOSAA) is celebrating the 50th anniversary of the founding of the Black Organization of Students (BOS) with a dinner and awards ceremony. Alumni, students, and friends are invited to join in an evening of acknowledging the sisterly and brotherly love, respect, and struggles that the pioneers of diversity demonstrated during the late 1967-1968 historic event. Click here for more information.

    tour
    Learn about battlefield preservation with the Mid-Atlantic Regional Center for the Humanities on May 5.
    History Preservation Workshop: Battlefield Preservation

    Saturday, May 5, 9 a.m. – 3 p.m.
    Historical Society of Princeton and Princeton Battlefield State Park

    “Landscapes of Conflict: Battlefield Preservation” will examine national, state, county, and municipal efforts at recognizing and preserving America’s fields of conflict. The day will include a morning of presentations from historians, archaeologists, and county planners and an afternoon battlefield tour. Part of the Continuing Education Program of the Mid-Atlantic Regional Center for the Humanities (MARCH) at Rutgers University–Camden.

    meditation
    Practice mindfulness meditation at free noontime workshops across Rutgers–New Brunswick
    Mindfulness Meditation

    Tuesday, May 8, noon – 1 p.m.
    Busch Student Center

    Wednesday, May 9, noon – 1 p.m.
    Student Activities Center

    Thursday, May 10, noon – 1 p.m.
    Douglass Student Center

    Rutgers–New Brunswick

    Mindfulness is the art of being a compassionate observer of your own experience. Meditation practice helps us to achieve mindfulness and reduce stress. All are welcome – faculty, staff, and students. No previous experience required. Click here for more information.

    photograph
    The Shadows of Houses is on display at the Paul Robeson Galleries through May 26.
    The Shadows of Houses

    Through Saturday, May 26
    Paul Robeson Galleries
    Rutgers–Newark

    The Shadows of Houses is a three-person show featuring black and white photographs from Terry Boddie, Shakia Lewis, and Cesar Melgar. The title of exhibition is taken from Newark native Amiri Baraka’s poem “Legacy,” a mediation on history and home. Melgar’s street photography cast a sharp eye on the inhabitants and city of Newark. Click here for more information.

    Dougls Lowy, MD, deputy director of the National Cancer Institute.
    2018 Annual Retreat on Cancer Research in New Jersey

    Thursday, May 24, 8 a.m. – 4 p.m.
    College Ave Student Center
    Rutgers Biomedical and Health Sciences

    Rutgers Cancer Institute of New Jersey and the New Jersey Commission on Cancer Research host a forum for clinicians, researchers, faculty and students to learn about the latest in cancer research and treatment. Click here for more information.

     

     

  • Ex Libris Implementation Project Update – May 2018

    ExLibris graphicMigration Milestones 

    The implementation project continued to move forward as scheduled in April. We submitted the final migration form and link resolver form to Ex Libris. To address issues encountered during the Alma/Primo testing, we have been having weekly functional calls with Ex Libris and communicating with them constantly via the project’s Basecamp site. The Data Migration and System Integration Working Group has also been working hard on the third-party integration issues. The extract of Sirsi data for the final data load to Alma will start on May 5.  

    QuickSearch Announcements and News Page 

    Primo will be known as QuickSearch to the Rutgers community after we go live on June 1. In her recent messages to the university and RUL communities, Krisellen announced the release date of QuickSearch (June 1) and its impact on students and faculty. The Libraries also created a QuickSearch news page for the public. Please use the news page as a resource to answer user inquiries. Students and faculty can also submit questions or comments about QuickSearch directly to reference@rutgers.libanswers.com 

    Upcoming Service Changes 

    In her message to RUL everyone, Krisellen also highlighted the following service changes that are coming up:  

    • Acquisitions: There will be a freeze of acquisitions and cataloging activities (except reserve purchases) between May 5 and June 1. Normal acquisitions functions will resume after June 1, but we will prioritize the purchase of course reserves and faculty requests. The process of allocating funds for selector-initiated acquisitions will resume in the fall, which is in line with previous years. 
    • Reserves: Starting May 5, we will have a special process in place to accept and place reserve orders, but we anticipate the turnaround time will be longer than usual. Reserves that are placed after May 5 will not transfer automatically to Alma and will be manually transferred after June 1. Additional summer programs like EOF may be similarly affected. 
    • Circulation and ILL: From May 29 to May 31, we will transition to an Alma offline client for circulation. This step is necessary to populate Alma with existing circulation data prior to launch. Users will not experience down time, but during this three-day period, Access Services staff will stop using Sirsi and instead work with the Alma client. On June 1, the data from the offline client will be merged back into Alma, so there will be no data loss and everything will be synced. This will also impact Interlibrary Loan, as there will be potential delays and interruptions in processing loans and borrows of physical items. More information on these workflows and training opportunities will be available soon. 

    These temporary or short-term service changes are necessary for the successful implementation of Alma and Primo. We thank all the library faculty and staff for the help to minimize disruption.  

    Primo Training Schedule 

    Discovery Services Librarian Joseph Deodato recently announced a Primo/QuickSearch training schedule (see following) for public services librarians and staff. Many library faculty and staff have registered to attend the training sessions. Even though the registration is now closed, Joseph welcomes colleagues who did not register to attend any of the sessions. Please contact Joseph if you have any questions.  

    Primo Training Schedule (as of April 25, 2018) 

    Date  Location  Time 
    May 1  Dana Electronic Classroom II  2 p.m. – 4 p.m.
    May 2*  Robeson Electronic Classroom  2 p.m.. – 4 p.m.
    May 4*  Alexander SCC Lecture Hall  2 p.m. – 4 p.m.
    May 8  RWJ Electronic Classroom  2 p.m. – 4 p.m.
    May 9  Dana Electronic Classroom II  10 a.m. – 12 p.m.
    May 11  Smith Electronic Classroom I  10 a.m. – 12 p.m.
    May 15*  Carr Conference Room  2 p.m. – 4 p.m.
    May 18  Alexander Pane Room  10 a.m. – 12 p.m.

    *indicates a new session or change of location 

    Submitted by Tao Yang and Abbey DiPaolo.

  • Quick Takes on Events and News – May 2018

    Honoring a Great-Great Legacy
    Chantel Harris at the ceremony honoring her great-great grandmother, Ethel Hedgeman Lyle, who founded the Alpha Kappa Alpha sorority.
    Chantel Harris (l.) at the ceremony honoring her great-great grandmother, Ethel Hedgeman Lyle, who founded the Alpha Kappa Alpha sorority.

    Chantel Harris, library associate and student coordinator at the Paul Robeson Library, Rutgers–Camden, was a special guest at the ceremonial dedication and unveiling of a school bench at Charles Sumner High School in St. Louis, Missouri, in honor of her great-great-grandmother, Ethel Hedgeman Lyle. Lyle was the originator and founder of Alpha Kappa Alpha Sorority, Incorporated (AKA). Chantel received a proclamation from the mayor of St. Louis, as well as a resolution from the Board of Aldermen naming April 5, 2018 “Ethel Hedgeman Lyle Day.”

    Lyle graduated from Sumner High School in 1904 and founded AKA in 1908 at Howard University. Chantel is pictured with the sorority’s international president, Dr. Dorothy Buckhanan Wilson, central regional director Kathy Walker-Steele, and members of the Board of Directors.

    The USPS is considering an Ethel Hedgeman Lyle 2019-2020 USPS Forever Postage Stamp.

    You can read more here.

    Jazz Ambassadors Premieres on PBS May 4 
    men at acropolis
    IJS founder Marshall Stearns and Quincy Jones at the Acropolis.

    A new PBS documentary featuring archival material from the Institute of Jazz Studies is slated to premiere at 10 p.m. on Friday, May 4. Here’s a quick synopsis from PBS.org:

    “The Cold War and civil rights collide in this remarkable story of music, diplomacy and race. Beginning in 1955, when America asked its greatest jazz artists to travel the world as cultural ambassadors, Louis Armstrong, Dizzy Gillespie, Duke Ellington and their racially diverse band members faced a painful dilemma: How could they represent a country that still practiced Jim Crow segregation?”

    Congratulations to Tad Hershorn, Adriana Cuervo, and all of our IJS colleagues who contributed to this project. We can’t wait to see the premiere!

    Special Collections News Roundup
    children's book
    Helene van Rossum’s new children’s book is titled “The Best Mom in the Universe.”

    Lots of great news coming out of Special Collections and University Archives lately:

    • The finding aid for the New Brunswick Music Scene Archive is now live. The collection continues to grow, and the finding aid will be updated periodically.
    • Speaking of which, the New Brunswick Music Scene Archive has a brand new Facebook page! Be sure to head over and give them a like.
    • A new finding aid is also available for the New Brunswick Vertical File in the Sinclair New Jersey collection. This collection of primarily printed material documents a vast array of aspects of New Brunswick history, mostly between 1935 and 1960 and arranged by subject. Special thanks go to School of Communication & Information graduate student Louise Lobello for her work on the finding aid.
    • The latest children’s picture book by public services and outreach archivist Helene van Rossum has just been published. Written in Dutch, it’s titled The Best Mom in the Universe. Check it out (along with her other children’s books) over on Helene’s blog.
    Busting Students’ Stress
    flyer
    New Stressbusters flyer templates are available from the Communications Department.

    It’s finals week, which of course means that #STRESSBUSTERS are back at libraries across Rutgers–New Brunswick. But Rutgers–Camden is joining in the fun this semester, too, with the first-ever pet therapy session at Paul Robeson Library slated for Friday, May 4. Good luck to our colleagues at Robeson! Hopefully this is the beginning of a long and successful tradition.

    Are you planning your own stress-relieving finals activities? The Communications Department has created new flyer templates to help promote your events. Check them out here: T:\CENTRAL\Templates\Signage Templates\stressbusters\word templates

     

  • This Month in the Agenda: May 1999

    Coming Full Circle
    newsletter
    The Agenda, May 2, 1999.

    As many of you know, a group called the Web Advisory Committee (WAC) has been working to redesign the Rutgers University Libraries’ website…. The Rutgers Libraries’ web pages provide information about library collections, services, and personnel and facilitate communication and work among library faculty and staff. The redesign of our website will produce the flexibility we need to accommodate our current and future digital library and give our users an information tool that is more intuitive to use. Specifically, WAC expects the new website to provide important new features such as the following: 1) better integration with the university’s recommended “look & feel” for websites, resulting in a shorter learning curve, 2) improved and more intuitive navigation, and 3) new sources such as the “Digital Library Projects” and “Friends and Supporters” pages.

    The Agenda 21, no. 9 (May 2, 1999)

    Destined for Success

    We are pleased to report that Fernanda Perrone of Special Collections and University Archives (SC/UA) has been awarded an undergraduate research fellow from the Vice President for Undergraduate Education’s Rutgers Undergraduate Research Fellows Program.

    The Undergraduate Research Fellow, Carlos J. Ron, will work with Fernanda on the “Documenting Inter-American Cooperation Project” and specifically on the Frances Grant Papers, which include the archives of the Inter-American Association for Democracy and Freedom and the Pan-American Woman’s Association.

    The Agenda 21, no. 9 (May 2, 1999)

    Lending a Hand

    Libraries Essay Contest #3 Winner
    Student Category

    This semester I am working on my Senior thesis. I had never really spoken to a Librarian at Dana and was, at first, a bit reluctant because they always seem so busy. I decided to approach the reference desk with a question on obtaining an obscure government pamphlet that was going to be helpful in writing my paper. Their pleasant attitude hit me like a tidal wave of fresh air. Two big smiles greeted me and I immediately felt very comfortable. I was so pleasantly surprised!

    I am used to living in a society where everyone is in a rush and not many people sincerely want to help. The Rutgers Librarians that helped me, that day, were quite the opposite. They showed great eagerness to help me and that’s something I really appreciate.

    The Agenda 21, no. 10 (May 16, 1999)

    Have a Reservation?

    The Electronic Reserves Working Group is happy to announce that RUL will start to provide electronic access to some documents on reserve this summer….. We will begin by providing electronic access to photocopies of sample exams, overheads, syllabi, problem sets, and lecture notes submitted by instructors for Reserves. Documents will be scanned on the Minolta PS 3000 in the Copy Center in New Brunswick, set up on the library’s web server, and delivered as Adobe PDF (Portable Document Format) files in the Reserve module of IRIS. All Rutgers libraries will participate in the electronic reserve services….. Some libraries may scan and process documents for electronic reserves on-site in the future.

    The Agenda 21, no. 11 (May 30, 1999)

  • Communicators Network Social Media Panel

    Last month, I attended a panel discussion hosted by the Rutgers Communicators Network titled Social Media – Industry and Platform Trends for Owned and Paid Content. You can check out a recording of the event below:

    While some of the discussion may not be directly applicable for units with limited or nonexistent budgets for social media advertising, here are some of my broader takeaways for social media at the Libraries:

    • Developing a voice and building relationships. Ultimately, social media needs to be social. Developing a friendly and authentic voice can help us seem more approachable and available, and allow us to cultivate a sense of community around our accounts. Attending to this may, in the long run, prove more effective for our strategy than the successful implementation of any given campaign. We might even get a research question or two out of it!
    • Leveraging influencers. While there may not be many opportunities for us to develop formalized, paid partnerships with influencers such as those discussed in the panel (see here for an example of one of Mary Chayko’s students advertising for a hair product), we should still think about creatively leveraging user-generated content in our approach to social media. We also have a unique resource—namely, expertise—at our disposal. Is there a way for us to position our librarians and their research as influencers in the broader academic community on social media?
    • Understanding your audience and goals. As with any form of communication, understanding your audience is a key to success. Who are you trying to reach, and where are they likely to hang out online? What are the actions you ultimately want them to take? What would return on social media investment look like for your unit? Identifying the answers to these questions can help make your effort worthwhile.
    • Benchmarking. You may be interested in reading RivalIQ’s 2018 Social Media Industry Benchmark Report, which was discussed during the event. It has some useful information on best practices and trends in social media for higher education.

    Do you have your own ideas for how we can improve social media at the Libraries? Feel free to reach out and let me know.