For Fall 2018, we will have new marketing materials for QuickSearch. While our summer campaign was designed to raise awareness of the name of our search engine, this campaign will highlight the breadth of our collection and what QuickSearch enables users to do.
The tag line is One Search Box, Millions of Resources. The images suggest the breadth of our resources and how they can be used for discovery and research. The search box terms also incorporate a soft approach to introducing advanced search technique using Boolean terms.
This campaign is designed to be flexible — it will be used on posters, postcards, bookmarks, and social media. It also allows us to tailor the messaging to different disciplines. In addition to these materials, we will also have some new promotional items to distribute — pens, highlighters, and maybe even flashlights.
Download copies of the finished materials as PDFs.
We also hope you will send along additional suggestions for imagery that we should use for different disciplines. Matt Badessa and Mary Ann Koruth have contributed to this design and we owe a big thank you to Sarah Jewell for recommending the astronomy/universe image which helped us to conceptualize this campaign.
Please send suggestions and comments to Jessica Pellien.
