The Agenda - Faculty and Staff Newsletter

Category: Development

  • Thank you! Here is the Giving Tuesday 2017 Report

    Thank you! Here is the Giving Tuesday 2017 Report

    Last November, the Libraries participated in Giving Tuesday at Rutgers University. This is an annual event that follows the consumer traditions of Black Friday, Small Business Saturday, and Cyber Monday, to encourage individuals to support their favorite non-profits and charities.

    This year, Rutgers University received $174,483.19 in Giving Tuesday donations and we are happy to announce that the Libraries received over $6,500 in donations from 18 donors. This is excellent and actually places us 8th at the university overall in terms of total dollars raised. This outcome shows we are are supported and valued by our users and colleagues. These funds will help us do a lot of good at the Libraries.

    Giving Tuesday is far from a solo or even a departmental effort. We owe many thank yous — thank yous to colleagues who made donations in support of the Libraries and thank yous to faculty and staff who shared our Giving Day initiative and promoted it via your communications channels. This type of success is a group effort, and it is not possible without your help!

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  • The Numbers Are in! Rutgers Giving Day Final Report

    Back in November, we reported on the preliminary Rutgers Giving Day results and the news was good. Now the final numbers from the Rutgers Foundation are in, and we are proud to say that the news is even better!

    Our initial goal was to roughly double our number of donors from the inaugural Rutgers Giving Day and reach 50 donors this year, but we wound up seeing an outpouring of support that greatly exceeded expectations—thanks in no small part to your support.

    According to the final reports, the Libraries raised a total of $16,544.22 with gifts from 172 donors—a 647% increase in the number of donors and an 829% increase in the total amount of funds raised over the previous year. These numbers include the early give phase, the day-of-phase, and the challenge money leaderboard.

    The leaderboard was used to determine how $80,000 in challenge money would be awarded across the university ($20,000 each for Rutgers–Camden, Rutgers–Newark, Rutgers–New Brunswick, and RBHS). A unit’s standing on the leaderboard was based on the number of individual donors for that unit during the day-of phase compared to the total number of donors for its “parent institution.” So, in other words, if there were 100 gifts total to Rutgers–Camden and Robeson Library received 10 gifts, it would receive a bonus 10% of the $20,000 in challenge money, or $2,000. Here’s how the leaderboard numbers broke down:

    Unit Total distinct donors Total dollars Percentage of “parent institution” leaderboard donors Challenge money awarded (of $20,000)
    Robeson Library 9 $170.00 1.66% $331.49
    Dana Library 19 $1,433.08 2.61% $521.26
    Institute of Jazz Studies 2 $65.00 0.27% $54.87
    New Brunswick Libraries 95 $11,609.99 3.21% $641.46
    RBHS Libraries 6 $300.00 0.78% $156.05

    As you can see, we have much to be proud of. Many thanks to everyone who went out of their way to set up a donation station, make support sheets available to their patrons, or give a gift of their own to support the Libraries. Our tagline for this year’s campaign was “We can do great things together,” and you’ve all made it abundantly clear that there is real meaning behind those words. Thank you!

  • Thank You for a Terrific #RutgersGivingDay

    Thanks to all of your efforts and support, the Libraries greatly exceeded our goals for Giving Day this year. Last year, we had 22 donors and our goal this year was to slightly more than double this with 50 donors. We blew our goal out of the water with 134 donors and the Libraries are on the Top Ten leaderboards for both Rutgers-Newark and Rutgers-New Brunswick. We raised a total of $13,375.00. Here are the specifics for each location:

    #11 – RBHS Libraries, 6 donations, $300.00

    #12 – Camden Libraries, 10 donations, $170.00

    #7 – Newark Libraries, 18 donations, $1433.00

    #9 – New Brunswick Libraries, 100 donations, $11,472.00

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    This banner ran on Instagram on Giving Day.

    The figures above may shift slightly as the Foundation does their final accounting, but clearly, we did a great job!

    Thank you to everyone who took time to set up donation computer stations or to sit at tables and solicit support sheets and donations in their libraries. I hope you all had a chance to see the fantastic social media campaign we ran on Twitter, using many photos of our real students and colleagues sounding off on matters most to them. Matt Badessa also created our first Instagram banner/photo grid.

    If you have photos of Giving Day at your location, send them to jessica.pellien@rutgers.edu and I’ll add them to the slideshow!

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